Join the UK's fastest-growing micro fitness brand! Own a fit20 franchise and earn a six-figure income whole maintaining a healthy work-life balance. Help others improve their health with our proven business model, science-based training and supportiv...
Earn a Six-Figure Income with fit20, the UK’s fastest-growing micro-fitness brand!
fit20 offers an innovative, science-backed franchise opportunity that stands out in the crowded fitness market.
With a unique 20-minute weekly training method proven by the world’s largest strength training study, fit20 caters to the 85% of people who avoid traditional gyms. This broad appeal creates a loyal customer base while providing franchisees with a profitable, future-proof business model
Why Choose fit20?
Revolutionary Training Model: Just one 20-minute session per week delivers measurable results, making fitness accessible and appealing to busy professionals, fitness newcomers, and non-gym-goers.
Science-Backed Results: Supported by groundbreaking research, our method is proven to improve strength, health, and overall well-being with minimal time investment.
Outstanding Member Retention: Our personal, private, and efficient training experience keeps members coming back, ensuring steady growth for your business.
Strong Unit Economics: Low overheads and high-profit margins make fit20 a smart, scalable investment, with studios typically breaking even in 6-7 months.
Global Recognition: With over 170 studios in 14 countries and 20,000+ members worldwide, fit20 is an award-winning brand, featured in leading publications like The Times, Men’s Health and Women’s Health.
Multi-Unit Studio Owner, Leeds
"Since reading The E-myth in 2006 I’d been working on building a business rather than just having a job. A business that didn’t rely heavily on me as an expert for it to work. As soon as I saw fit20 I realised they’d already done much of the legwork (and to a higher standard than I could), so investing in it would fast track my knowledge about what a systemised, scalable business looks like. I could see the simplicity of the model would make it easy for others (PTs) to put the formula to work and get similar (or better results) for members - freeing me up to do whatever... and still have income. I am already looking at opening my third fit20 studio.”
What you get as a fit20 Franchisee
Proven Business Model: Established in 2009, fit20 was named the #1 Franchise Brand in the Netherlands (2020) and continues to innovate and grow globally.
Comprehensive Training and Support (no fitness experience required): From fit20 Academy certification to marketing, operations, and ongoing coaching, we set you up for success every step of the way.
Dedicated Business Support: We'll help you with studio location, design, fit-out, and marketing strategies to ensure a strong launch. Ongoing support includes regular coaching and head office guidance.
Financial Highlights
Affordable Investment: Start your studio with a total investment of £30,000–£50,000 (including a £15,000 franchise fee).
Quick ROI: Studios typically break even in 6-7 months, with an average ROI in 2-3 years.
Scalable Model: Studios can accommodate 300+ members, generating annual revenues of £300K and profits before tax exceeding £180k annually (EBITDA).
Accessible Funding Options: We recommend a minimum £20,000 personal investment. Government-led funding may be available for up to 75% of the startup costs.
Why Now Is the Perfect Time
As the fitness industry shifts toward personalised, efficient solutions, fit20 leads the way. Our innovative approach meets the growing demand for time-efficient training while appealing to an underserved market of non-gym-goers.
Next Steps
Don’t miss this incredible opportunity to transform your future and make a positive impact on others’ lives. Complete the form below to request more information and discover how you can become a fit20 franchise owner.
Now more than ever, the pursuit of health, longevity, and happiness is at the forefront of our minds. Imagine having the opportunity to turn that pursuit into a thriving business – introducing the fit20 franchise!Why fit20?First Mover Advantage: Join the UK's booming market for boutique, tailored personal training, poised for exponential growth.Target the 85%: Appeal to the majority who aren't traditional gym-goers. fit20 caters to those who dislike gyms, are time-strapped, or prefer a safe...
After taking a glance over our achievements below, we are sure that you will agree that the time to join the fit20 family is NOW!
fit20 is not just a fitness trend but a transformative force shaping the future of health. As we come to the end of 2023 and we take time to celebrate our achievements over the year, one thing becomes clear: fit20 is at the forefront of a fitness revolution.
Celebrating Success at the Annual Franchise Conference
The recent fit20 UK Franchise Conference was two ex...
Are you looking for a business that will transform people’s health and fitness? In a world where the focus is shifting from external appearances to embracing holistic well-being, fit20 is leading the way as a pioneer of this transformative approach. For over a decade, we've championed the cause of true well-being, and now, we invite you to be a part of this incredible revolution!
Recent Trends and Our Vision
In an industry that once fixated on aesthetics, where the negative impact of ov...
There is perhaps something about fit20 that has caught your eye. Indeed there are a number of different ways that fit20 stands out from the crowd. We have listed the main ones out below if you fancy a recap.
We are not just tooting our own horn, it is always good to get recognition for what you do, and we are delighted that the Lux Health, Beauty & Wellness Awards 2023 which “celebrate the standout brands, products and professionals who have gone above and beyond to make us feel our most beauti...
Despite what you may hear in the news it is far from all doom and gloom for business. fit20 UK has seen an increase in location count and studio membership this year. We have been nominated for, and won awards. And, most recently enjoyed celebrating our successes with fit20 founders, Walter Vendel and Bram Kroeske, at our Annual Conference last month.Bucking the trends of traditional gyms, fit20 studio memberships are up by 67% and our studio numbers are increasing. We opened our first studio in...
As a dentist at Greenside Dental Care in Cleckheaton, I’ve always been passionate about health and well-being. My husband Loma, a semi-professional rugby player and certified sports massage therapist, shares that same passion. We’ve always dreamed of establishing a fitness studio that caters to those who feel uncomfortable in traditional gym settings. fit20 makes that dream a reality.The focus on low-impact, high-intensity training not only builds strength but also significantly improves overall...
After 20 years in the health and fitness industry, I identified that while some gym members improved their health and fitness there were many that did not. This is disappointing, as those that did not get results are often the people that need it the most.Fortunately, I heard about a new scientific approach to fitness - fit20. Being initially sceptical I went to the UK Head Office and asked to be trained in my suit (one of our USP’s is you do not need to shower or change) – I was ‘blown away’! I...
After years of running my own personal training business, I realised it was limited by my time and capacity. The business was doing well, but growth relied heavily on having the right people in the right roles. It was clear we had hit a ceiling, and I began searching for a concept that could scale more effectively and help more people improve their health.
That’s when I discovered fit20. Initially, I was sceptical—how could just 20 minutes a week really make a difference? But after visi...
fit20 is transforming the gym industry with a recession proof business model. Studios have excellent economics, units are small so rents are low, operating costs are low, energy costs are minimal (studios do not need heating through the winter and there are no changing rooms or showers to heat or maintain). We hear from some of the fit20 franchisee and why they love the fitness brand?
Warwick Dredge, studio owner, fit20 Edinburgh South Gyle:
"The wonderful stories from members whose lives...
Fit20 is an innovative and unique training method. Most people believe that fitness training takes at least a few hours every week with several sessions per week. fit20 provides science-based alternative.
What the Fit20 franchisees have to say:
“My first studio has steadily grown and I am about to open my second studio. It’s exciting and satisfying to build a scalable franchise in a growth industry that will allow me to have the lifestyle I have always wanted.” Kieran Igwe – Franchisee in Leed...
