Elite Franchise
Elite Franchise January 2025
This month’s Exclusive Feature highlights Howard Harrison, CEO of Water Babies, the world’s largest baby and toddler swim school. Business Journalist Ronnie Dungan explores Harrison’s journey from co-founding a premium tech accessories brand to leading this purpose-driven franchise, which combines entrepreneurial innovation with community impact. Harrison shares how Water Babies’ proven franchise model and core values have enabled him to drive global growth while teaching life-saving swimming skills to over 80,000 children annually. Discover how the brand is expanding its horizons while staying true to its mission – click here to read more.
Our Analysis section features insights from Rebecca Newenham, a seasoned entrepreneur and franchise consultant. She shares expert advice on how to stand out as the ideal candidate for a franchisor in her article, Secure the Franchise of Your Dreams in 2025. From understanding the nuances of franchising to demonstrating financial readiness and professionalism, Newenham outlines the key steps to building credibility and trust with a potential franchisor. Whether you’re new to franchising or exploring your next venture, click here to learn how to make your application shine.
In our Franchise Diaries section, Sarah Cressall, founder of The Creation Station, shares her journey from a small idea to receiving an OBE for inspiring creativity in education and business. She emphasises finding daily joy, aligning work with passion, and leading with integrity. Her principles include lifelong learning, gratitude, embracing failure and building supportive communities. Sarah credits her success to living by her core values—courage, creativity, and compassion—while fostering innovation. Her story is a testament to perseverance and creating meaningful impact, click here to read the article.
This month’s Sales & Marketing feature is authored by Nigel Toplis, managing director of four franchise businesses. Explore the key traits and strategies for becoming a successful franchised business owner. Toplis shares valuable insights on building strong franchisor-franchisee relationships, effective marketing, creating brand value, and leveraging networking to enhance business success. To explore his expert advice and tips for thriving in the franchising world, click here.