Elite Franchise
Elite Franchise November 2024
This month's exclusive interview features Heather Wehrle Director of the UK's leading home care franchise brand Right at Home. Business Journalist Ronnie Dungan delves into how Heather Wehrle, has transformed the franchise’s marketing and support approach since 2016, helping franchisees focus on delivering quality care while the National Office team handles complex digital marketing and operational challenges. Click here to read more about how Right at Home is setting new standards in home care and franchise support.
In this month’s Analysis section we turn to Pip Wilkins Chief Executive of the British Franchise Association. Explore new data from British Franchise Journal which highlights the reliability of franchising as a business model in 2024. With 99.5% of franchises succeeding compared to a 50% failure rate for independent startups, franchising has proven resilient even during economic uncertainty. The BFA’s latest survey reports impressive growth, especially in the Personal Services sector, where franchise models like pet care and home care have flourished, accounting for half of all UK franchises. Click here to read more.
This month’s Sales and Marketing section offers practical networking tips for franchisees, Simon Mills, BFA advisor and a director of Franchise Focus highlights the importance of making a good first impression and building relationships gradually. He suggests franchisees should attend events with an open mindset, focus on listening, and seek ways to help others first. Click here to read more on how networking is about giving first, then leads to long-term business gains.
In our Finance section, Sally Butters delves into the potential effects of the 2024 Employment Rights Bill and recent budget changes on franchising. With rising costs and stricter worker protections, many franchisors are concerned about the impact on their businesses. Sally highlights insights from industry leaders like Dan Archer of Visiting Angels, who views the reforms as a positive shift, and Alan Bark of ActionCOACH, who is exploring creative strategies to adapt. Click here to learn more about how these changes could reshape the UK franchise landscape.