Elite Franchise
Elite Franchise April 2025
In this month's feature, Ronnie Dugan interviews Caremark's Joint CEO, David Glover, exploring his journey from solicitor and franchisee to leading a top UK home care provider. Glover discusses the qualities Caremark seeks in franchisees, emphasising business acumen and compassionate values. He highlights the company's support system, including specialised training programmes and a robust quality assurance framework. Glover also shares insights into Caremark's dual approach to serving private and local authority-funded clients, and outlines future innovations aimed at enhancing franchisee success and care quality. Click here to read more.
In our Technology section, Theo Milward, founder of FranScape and owner of Swimtime, discusses the transformative impact of artificial intelligence (AI) on businesses. Drawing from his experience at an international think tank in Finland focused on reducing global drowning rates, Milward illustrates how AI can enhance efficiency and collaboration. He emphasises the importance of cautious AI adoption, advising businesses to scrutinise privacy settings and be mindful of the data they share with AI platforms. Click here to read the article.
In our Insight section, franchise consultant and flexible working advocate Rebecca Newenham explores how franchising can be the ideal solution for parents looking to work school hours. She outlines how the right franchise can offer the flexibility to balance work and family life—without asking for permission. Newenham shares practical advice on choosing the right model, setting boundaries, and managing expectations, especially during school holidays. Click here to learn how to align your skills with a suitable franchise, plan ahead, and build a business that works around your lifestyle.
Dani Pleva, author of Franchise Fame and expert in franchise marketing, shares her insights on building a winning growth strategy using a full-funnel approach. Pleva emphasises the importance of crafting a detailed buyer persona to guide every aspect of lead generation, from messaging to targeting. Outlining the key stages of the franchise marketing funnel—awareness, consideration, conversion, and delight—explore how each stage plays a role in converting prospects into franchisees. Click here to learn more.