Double digit growth in enquiries for Ovenclean

Ovenclean has marked the start of the year celebrating double digit growth in customer enquiries compared to pre-pandemic levels, with leads generated for franchisees up 24% for 2022 compared to 2019.

The growth equates to an average of £4k worth of customer enquiries per franchisee per month, which the company says is a major contribution to franchisee success against a backdrop of potentially challenging trading conditions.

Ovenclean, which has been established for almost 30 years, puts the increase in leads down to continued investment into digital advertising, especially social media marketing, having worked with many influencers throughout 2022 to share messaging and extend its reach as far as possible. The company has focused on creating content which engages homeowners who desire a spotlessly clean oven, and encourages them to seek out the support of Ovenclean specialists, who can achieve unparalleled results using their exclusive systems.

Following up online engagement with outstanding customer service across the UK, Ovenclean also recently surpassed 7,500 Trustpilot reviews, helping to build upon their 5* status even further.

“In the last year we’ve obviously experienced various macro-economic pressures, which have impacted many businesses, as well as individuals, to varying degrees. However, we took steps to ensure minimal impact for our franchise network, and this has paid off well. We are delighted to still be showing such improvements in demand compared to pre-pandemic levels, having also experienced 3 of our best ever years for customer lead volumes. Social media is key to driving these enquiries, so throughout the year we consistently measure our results and adjust our spend accordingly to achieve the best coverage in the most cost-effective way. We also achieve economies of scale, through national marketing initiatives as part of the wider Franchise Brands plc group."
Ovenclean’s Group Marketing Manager Rebecca de Chair

“As the original oven cleaning specialists, and coming up to three decades in business, we’re so pleased to still be in a market leading position and to be able to celebrate such fantastic results for our franchisees. Without their hard work, we wouldn’t be where we are now, so this achievement is down to them.”

Launched in 1994, the Ovenclean franchise network currently stands at over 100 franchisees operating across the UK. Ovenclean franchisees clean all domestic oven brands and models, including electric ovens, gas ovens, ranges, microwaves, hobs, extractor fans and also barbecues.