Betterclean Services franchisee Caroline Spiller explains why industry accreditations are a crucial brand endorsement

Betterclean Services franchisee Caroline Spiller, who operates in Exeter and Taunton shares her view on why having industry accreditations are such a crucial USP when it comes to acquiring new business in the cleaning sector. 

"In our highly competitive sector, we have to work hard to stand out amongst the many other commercial cleaning companies, and it can be tough to get a foot in the door." Caroline Spiller, Betterclean Services Franchisee Exeter & Taunton

"A crucial endorsement of our business and brand comes from the industry accreditations held by Betterclean Services. These immediately tell prospective clients we are a reputable and professional company, that’s worth talking to. And they are essential tools when bidding for work with many types of sectors, such as education, medical, construction, engineering, and larger organisations."

"Betterclean Services Franchising invests considerable time and resources into renewing our accreditations annually, and they include: British Institute of Cleaning Science membership; ISO 9001, 14001 and 45001; Safe Contractor; Practice Index Approved Supplier and SSiP. As a franchisee, these endorsements are invaluable in allowing my business to compete successfully and win new clients."

"They provide an essential platform, along with Betterclean’s robust operating systems and processes, for me to then focus my energies on delivering value for money and selling the quality of our service."