What is a video podcast and why is it important for your business?
What is a video podcast and why is it important for your business?
Podcasts continue to be popular as a source of entertainment and information on a vast range of topics, so it’s no wonder that more and more businesses are starting to use podcasts as an important part of their marketing. These days it’s not just audio podcasts that are attracting attention – video podcasts are becoming more commonplace too.
There are numerous benefits to being on a podcast, as well as benefits for the audience. Read on to find out what a video podcast is, and why is it important for your business.
What is a video podcast?
A video podcast is simply a podcast with an extra visual element. The video can be as complex as you choose to make it. Audio might be paired with a simple static image, or you could have a continuous video of the podcast participants with multiple camera angles.
Why is a video podcast important for your business?
There are a whole host of reasons why video podcasts are valuable for businesses. These are some of the key points.
1. Builds trust
A video podcast helps to build trust with your customers and target market. The video element allows them to see who is behind the business and better understand who you are. This is important for building trust and rapport with existing customers and potential new ones.
2. More engaging
However simple the video element of your podcast is, it still gives the audience something more to engage with. You can also use the video element to provide more information to the audience, which can also increase their engagement with your content.
3. Generates social media content
Video is big business on social media and can increase engagement with your followers. Creating a video podcast gives you valuable social media content that can help extend your reach and attract a larger audience. This can be vital to growing your business.
4. Suitable for streaming
Video podcasts are ideal for streaming, either through your own platform or on social media. Live streaming encourages real-time interactions with your audience and increases engagement.