The signs are everywhere – Could a print and sign franchise be your next career move?
Signs have been used for 1000 years to attract customers and clients to what you have on offer, whether it be a market stall, or a high street shop, every business needs a well-made sign to attract those customers. And it’s not just businesses, from schools to hospitals there are signs everywhere.
I would say it is a safe bet to say right now if you look out your window you would see a sign? Yes? How about while you were driving to work? Did you notice all the advertising boards and signs? Everywhere you look you will see signage, leaflets, posters, brochures and handouts from side of big buses and taxis, office windows, on advertising boards to leaflets and flyers being distributed through your letter box for promoting restaurants, shops, and businesses. They all must be designed, printed and produced. And that’s where you come in.
While it might be one of the oldest businesses, the market has changed and innovated itself over the years, with the advent of neon, electronic, and digital signage this sector can offer huge returns and rewards for your hard work.
While often we hear that print is dying out, and this may be true in its most common form magazines and newspapers, but many businesses still use print as a valid form of advertising or promoting a new offer. Your post box is a clear example of how print is still very much alive.
Reasons to buy a print and sign franchise:
- Tried and tested and last the test of time - Franchise business have proven their model works and can make money, and as one of the oldest franchise sectors its proven itself to be resilient to anything thrown at it
- Repeat business - All signs, and print outs have a certain shelf life and if you can show your professional, affordable and produce high quality work then you will have repeat business
- Demand is constant - This industry has proven to be recession proof, even when the economy was struggling businesses were still keen to attract customers in. Signs for public services such as schools, hospitals and attractions will always need to be replaced
- Investment - When you compare the price of starting a food franchise to a print and signage franchise you will quickly realise you can make a better, and quicker, return on investment. The average cost in this sector being around the £30,000 mark
- Training and starting - Like all franchises, training and support is offered from day one. You will be trained in all the skills you will need to produce professional work that not only your clients will love but will keep them coming back to you. Although training is provided, recent developments in technology has meant that you may be better suited to this sector if you have some design knowledge.
If you are thinking about joining a franchise, then you really must investigate the print and signs sector, it can offer huge return of investment and piece of mind that even when the economy is struggling your business will still be in demand.