The Oscar Pet Food Franchise are Supporting their Franchisees & Customers with Technology

At the OSCAR Pet Foods franchise group we’re no strangers to technology. As one of the UK’s top pet industry franchisors, we actively support our franchisees within our large network by promoting digital connectivity and cooperation – nationwide.

Supporting our customers

As Covid-19 triggered national lockdown our thoughts quickly turned to protecting staff, franchisees, and customers. We worked hard to overcome uncertainty with positivity – adapting and embracing up-to-date technology to continue serving customers safely whilst delivering their essential pet supplies with much-needed certainty.

Moving staff out of offices as quickly as possible and facilitating remote home working to minimise the risk of infection turns out to be relatively easy using bespoke connections software. It allows us to supply franchisees with the same level of service and enables franchisees to keep up with the increased demand for OSCAR products as customers self-isolate at home.

Our Customer Centre and Product franchise Centre – processing and dispatching orders for both franchisee and customer orders – continue to work efficiently using personal protective equipment.

While face-to-face contact remains limited, franchisees continue to trade with safe, new delivery practices, contactless payments and social distancing whilst generating sales by making the most of social media as well as keeping customers updated with delivery dates and offers via text and e-mail.

Supporting our franchisees with the franchise network 

Remote working is easier for everyone with cloud meeting and team collaboration tools. OSCAR provide a collection of integrated online solutions and social networking services for our franchisees – supporting extensive customisation whilst keeping everyone focused on brand and expectation. The scrutiny of bfa membership lends valuable credit to the brand and the OSCAR Network Community ensures franchisees and employees have easy and streamlined access to the most up-to-date company communications and marketing support. Keeping franchisees in the know about everything we are doing as a company and enabling them to meet online, share files, chat, manage projects and network with potential clients anywhere, anytime is key to our belief that success and resilience are driven by strength of connectivity.

Thanks to technology, we’ve successfully switched learning from classroom to ‘front room’ with new franchisees completing our entire in-house course using technology online from the comfort of their own homes!

Brian Hulme from Stockport says…

“I have always been realistic about my business, which has helped me to stay focused and also helped me to succeed and meet my targets. From the start I exceeded my expectations and OSCAR kept me in touch with changes, of which, over fifteen years, there have been more than a few.”

Looking to the future

Coronavirus has turned technology into a necessity, and companies that use technology well will stay ahead of their field.

Here at OSCAR, technology is enabling us to deliver an essential business amidst pandemic forces with confidence and safety.

We’ll be keeping an eye out for when we can return to supporting our franchisees face to face, but until then we will continue to learn how technology can help us grow as a company: securing our franchise network for the future ahead. Beyond Covid-19 there is only one certainty: the unique role that pets play in meeting the vital human need for comfort and companionship will always be in demand

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