Studio Pilates continues its expansion into the UK

Studio Pilates International is celebrating many milestones in 2022 including its 20th birthday, expansion into The UK (marking the 5th country) and opening of their 72nd studio. 

Since opening the very first franchise in 2014, Studio Pilates International (SPI) has gone from strength to strength and despite the challenges the industry has faced post pandemic, the Australian made but globally loved brand has seen a 38% growth in revenue and a 48% increase in the number of studios opened year-on-year, proving the strength of the turn key franchise business model.

Studio Pilates International was co-founded by husband and wife Jade and Tanya Winter - an ex Olympic swimmer and qualified physiotherapist, who identified a gap in the market for a premium and effective “one-size-fits-all” approach to reformer Pilates. The dynamic duo were quick to fill this gap and pioneered the signature Studio Pilates reformer workout, an intense yet accessible 40-minute class that provides an unparalleled client experience.

“Our mission at Studio Pilates is to change the way the world works out and every time we open a new studio or expand into a new country we get one step closer to achieving this so I couldn’t be more excited for people in The UK to soon get to experience the unique Studio Pilates difference.”
CEO and Co-founder Jade Winter.

As a turnkey business, Studio Pilates franchisees continue to see tremendous ROI with over 50% of current franchisees owning more than one studio thanks to the rapid payback period of the initial investment. Australian Capital Territory based franchisee Tammy-Jo Hunter opened three studios within a 9-month period in 2021.

With no prior experience in fitness or business required to invest in a studio, all franchisees are supported by the Franchising Executive Team who have 200+ years of collective experience and provided training in all areas of the business including operation, management, marketing and more. Finance packages are also available and are prepared to consider a 50% joint venture for the pilot studio in which we will invest alongside our chosen franchisee.

The 40-minute workout incorporates state-of-the-art audio visual technology to maximize and enhance the workout experience, by freeing up the instructor to provide one-on-one feedback. Each exercise has the option for progression or regression, making it suitable to clients of all ages and fitness levels - broadening the lead generation opportunities