OSCAR; A recipe for success

As Nigel and Berni Woodall celebrate their fifth OSCAR anniversary it's time to recall how they've tailored their OSCAR Pet Food business to work for them and how it has changed their lives.

“Where have the last five years gone?” says Berni. “Time definitely flies when you're having fun and OSCAR has given us both a new focus, enabling us to combine our own business with everyday life.

“We both love the customer interaction but adding pets into the equation enables us to expand on our genuine interest in the well-being of animals. Working as a team has helped us to divide our attention in different directions, ensuring that each customer is cared for personally.

“Our motto for expansion is to be seen – getting out and about and being noticed is important for customer development. Weekly visits to the park, local shows and regular monthly markets, where customers are waiting for us, is of great value to our business. Pub dog shows and pet parties have become social events that always bring in new customers." Berni continues excitedly: “I even take the van to the supermarket for my weekly shop. It really does stand out in the car park!

“Brand awareness is key and every new pet in the area receives an introduction leaflet to explain how personal customer relationships are backed up with our qualified knowledge of pet nutrition. To be proactive has become a way of life; enjoying our work gives us the impetus to always look for what's around the next corner. As well as Nigel's expertise in dog training, he is able to include nutritional talks, offering owners life-changing experiences for their pets.

“Our passion, our product, our belief and dedication bring together a successful business with a perfect work-life balance.”