New Van Livery Puts Lakeland Franchisees In The Driving Seat For Success

Lakeland Verandahs have taken the 'New Year, New Me' literally, by recently undergoing a complete brand refresh and revealing its new look. They have just taken delivery of a revamped van fleet complete with brand-new livery incorporating their updated branding.

The UPVC decking, fencing and balustrade company provides van transportation to each franchisee that joins its new Franchise Network and opens up a regional territory. Lakeland wants each of its franchisees to look smart on the road and get noticed behind the wheel when travelling between installations all around the UK. They also view it as a way of unobtrusively exposing the new brand identity to a very broad audience.

Vehicle graphics have been used as a cost-effective form of advertising by Lakeland for many years. It’s been a marketing tool that's instilled trust in their customers and gives them an assurance that they are dealing with a very professional outfit.

A full toolkit is supplied to each franchisee in the branded van they receive, with implements including a cordless drill, chop saw, silicone gun and tape measure. They also profit from comprehensive training and support, covering sales, operations, technical and finance.

For more details about how to get involved in the franchise click here.