Leapfrog Sport selected as one of the nation's 100 most impressive businesses

Leapfrog Sports founded in Solihull, West Midlands, has been selected as one of the nation’s 100 most impressive small firms by the Small Business Saturday UK campaign, as it kicks off its second decade in the UK.

Leapfrog Sports offers fun and active multi-sports classes designed for children between the ages of 2 and 7. Each week, children are introduced to a different sport, including basketball, hockey, tennis, rugby, and more. Our goal is to encourage a love for physical activity and a range of sports while ensuring that children have great fun and was founded by Joanne Budden in 2014 and franchised in 2021. Following a nationwide search, it has been chosen as part of this year’s SmallBiz100 line-up, which showcases a line-up of 100 of the most inspiring independent businesses from across the nation.

Small Business Saturday will return on 2 December 2023, with a mission to support and celebrate the UK’s 5.5 million small businesses. With small firms facing huge challenges due to the cost-of-living crisis, the campaign is more vital than ever as it moves in to its second decade in the UK.

"I'm absolutely thrilled to have been selected as one of the 100 chosen from among all the small businesses that applied. Being acknowledged as one of the most impressive businesses fills me with immense pride."
Jo Budden, founder of Leapfrog Sports

Leapfrog Sports will be profiled by the campaign on 19th October as part of the 100-day countdown to Small Business Saturday UK.

“It’s fantastic to celebrate Leapfrog Sports as part of this year’s campaign. The impressive small businesses featured in this year’s SmallBiz100 sum up the phenomenal contribution that small firms make to our economy and local communities.” Michelle Ovens CBE, Director of Small Business Saturday UK.

Small Business Saturday is a grassroots, non-commercial campaign, which celebrates small business success and encourages consumers to 'shop local' and to support businesses in their communities.

The campaign was originally founded by American Express in the U.S. in 2010, and the brand remains the principal supporter of the campaign in the UK.

On Small Business Saturday customers across the UK go out and support all types of small businesses, from independent boutiques and eateries to small service and b2b based businesses like wholesalers and digital marketers. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

Over the time the campaign has run in the UK it has engaged millions of people each year and seen over billions of pounds spent with small businesses across the UK on Small Business Saturday.

Small Business Saturday attracts huge attention on the day itself, with an impact that lasts all year. Last year the campaign trended at number one in the UK on social media platform X (formally Twitter), with the Prime Minister and the Mayor of London among those publicly supporting the campaign. Over 90% of local councils also supported the campaign.