Lakeland Verandahs overcame adversity to achieve a record sales year in 2020

March 2020, everything was turned on its head by the pandemic, and it has impacted all walks of life, including the business world.

Lakeland Verandahs, however, a market-leading specialist in the design, supply and installation of maintenance-free decking and fencing, has managed to ride the storm.

Following a landmark sales year in 2019, it broke £4m turnover in 2020, a record sales figure for the company, founded in 2008.

Exceptionally high sales volumes so far in January, and encouraging sales forecasts for the months ahead, points towards 2021 being no less lucrative for the business. 

One thing that has run in Lakeland’s favour is that with movement from home severely restricted for people, the decking market has been extremely buoyant, with homeowners looking towards decking products to enhance their outdoor spaces and get more out of them.

But it’s also Lakeland’s resolute commitment to marketing that’s been paramount to their enormously successful 2020.

At a time when they could so easily have been unnerved by the situation and cut back their marketing activity, as many of their competitors did, they chose not to and retained a strong digital presence to help them capture the growing audience of buyers.

They employed a multi-channel marketing strategy to nurture enquiries, adjusting campaigns in accordance with the results they attracted, finding email marketing to be a particularly effective channel.

This led to a huge influx of work throughout the year, with Lakeland completing hundreds of installations at residential homes, and park homes, both in, and outside the North West region, even as far as places like Carlisle and Shropshire.

To fulfil customer demand, Lakeland had to expand its fitting and installation teams on a number of occasions, who adhere to all the government guidelines when installing.

It’s as a result of this hugely successful period that Lakeland has set eyes on widening its reach and becoming the UK’s premier UPVC decking and fencing supplier, with the development of a national franchise network.

The opportunity is there to become a Director of a Lakeland Verandahs Franchise in a fast-growing sector and benefit from a complete business package that has been profitably tried and tested.