Katie Bullon, Activ Marketing CEO, Named Finalist for Creative Entrepreneur of the Year
Katie Bullon, CEO of activ Marketing, was proudly named a finalist for the Creative Entrepreneur of the Year 2024 at the renowned Great British Entrepreneur Awards (GBEA).
The prestigious ceremony, held at Grosvenor House in London, recognised Katie for her innovative transformation of the franchise model and her fresh, forward-thinking approach to digital marketing. Katie’s entrepreneurial journey is a remarkable example of how ambition, creativity, and strategic vision can reshape industries. Starting as a franchise partner of activ Marketing in 2008, Katie made a bold leap from a successful corporate marketing career to pursue a more flexible and fulfilling path.
As a mother of three, she sought a business model that would allow her to balance family life with her professional aspirations. Through her dedication and innovative approach, Katie rapidly grew her South Wales franchise into a thriving business, combining her marketing expertise with a passion for creative solutions.
In 2021, Katie elevated her entrepreneurial journey by acquiring the entire activ Marketing franchise network and stepping into the role of CEO. Her vision for the company was clear:
to modernise the franchise offering, empower franchise partners, and provide them with the cutting-edge tools they need to succeed in an increasingly digital-first world. Since taking the helm, Katie has revolutionised the business by introducing innovative marketing strategies, restructuring the support system for franchisees, and championing creativity as a core
business value.
Reflecting on the recognition, Katie shared:
“I’m absolutely honoured to be named a finalist for the Creative Entrepreneur of the Year award. This isn’t just about me—it’s about our entire team and the incredible franchise partners who have embraced our vision. Together, we’ve built a business that’s both innovative and supportive, and being recognised is a celebration of that. We’ve worked hard to push the boundaries of what’s possible within the franchise space, and I’m proud to see our efforts acknowledged.”
Katie’s leadership has been a catalyst for change within the activ Marketing network, demonstrating that franchise partners can be both structured and dynamic. Through her efforts, activ Marketing now serves as a model for how franchises can successfully adapt to the digital age while continuing to empower their franchise partners to thrive. Katie’s commitment to creativity, innovation, and franchisee support has positioned activ Marketing as a standout player in the competitive digital marketing sector.
The Great British Entrepreneur Awards, now in their 12th year, have long been recognised as a prestigious platform for celebrating the UK’s top business talent. Past winners and finalists include industry trailblazers such as Steven Bartlett and Julie Deane. Katie’s place among this year’s finalists solidifies her reputation as a leading figure in the world of franchising.
As she looks ahead, Katie remains passionate about driving growth, inspiring others, and continuing to push the boundaries of what’s possible in the franchise industry.