Dynamic franchisor recognised in national prestigious business awards

activ Digital Marketing Franchise CEO& Franchisor Katie Bullon Shortlisted for Creative Entrepreneur of the Year at 2024 Allica Bank Great British Entrepreneur Awards

activ Digital Marketing Franchise proudly announces that its CEO & Franchisor, Katie Bullon, has been shortlisted for the prestigious national Creative Entrepreneur of the Year category at the 2024 Allica Bank Great British Entrepreneur Awards.

Along with activ bringing franchising to the table, this year's varied shortlist showcases a combined turnover of nearly £2.9 billion and employs approximately 20,000 people, highlighting the critical role these businesses play in driving economic growth and innovation. This recognition comes at a time when visionary leadership is crucial in navigating the dynamic business landscape – regardless of industry.

Katie Bullon has exemplified authentic leadership since acquiring the activ Digital Marketing franchise in 2021. Under her guidance, the company has experienced substantial growth, tripling turnover in just three years. Katie has achieved this growth while prioritising integrity and trust; values she has earned from both her team, franchisees and clients. Her leadership style is hands-on and inclusive, fostering an environment that balances productivity with happiness.

Katie’s journey from university student to a leading franchisor in the digital marketing industry is a testament to her dedication and expertise. She has managed budgets of £1 million in previous marketing roles, but what makes her a unique leader in the current climate is her commitment to her team’s personal and professional growth, demonstrating excellent business acumen. She has cultivated a loyal and motivated workforce by understanding the importance of creating a supportive atmosphere that encourages innovation and collaboration.

Her approach to leadership is characterised by her willingness to "get her hands dirty" and actively participate in all aspects of the business. She believes in leading by example, ensuring that no idea is off the table. This philosophy has not only driven the company’s success but also justified her nomination for the Creative Entrepreneur of the Year award.

This recognition comes at a time when activ Digital Marketing Franchise is experiencing a forward shift in momentum after concerted efforts to grow the franchise network. The growth stems from an improved model and consultant-led brand, the rollout of an ambitious and supportive franchisee support panel, and a focus on profitability while maintaining authenticity in approach. The model can and does mould around a person’s skills and desire to grow their digital marketing business on their terms, but with the best support.

This dynamic approach, led by Katie, a former activ franchisee, with expert insights into the franchise framework, has resulted in a considerable increase in inquiries and conversion rates, with two franchisees welcomed in as many months.

Katie's franchisees are thrilled she has been shortlisted in these national awards, which are referred to as ‘the Grammys of all business awards in the industry’.

“We are thrilled to see Katie recognised for her exceptional leadership and creativity. Her ability to inspire and lead with authenticity has been instrumental in our growth and success. This nomination is a well-deserved acknowledgment of her hard work and dedication.”
Lisa Smith, activ North Essex, a 16-year franchise owner.

New recruit Lou Eddy, who has already experienced business success with her Basingstoke activ Digital marketing franchise, believes Katie inspires many women in business to be confident in being successful without losing empathy and compassion.

“Katie presented the activ Digital Marketing Franchise, which I could see was a fantastic opportunity, but the hook for me was her passion and approach to business, especially as a female in what can be a brutal industry. She has fostered a creative safe environment where business growth is tangible, and I'm delighted this has been recognised by the Great British Entrepreneur awards.”

The Allica Bank Great British Entrepreneur Awards celebrate the achievements of entrepreneurs who demonstrate innovation, creativity, and leadership. Previous winners include notable figures such as Steven Bartlett, highlighting the calibre of talent recognised by these awards.

Katie’s shortlisting in the Creative Entrepreneur of the Year category underscores her significant contributions to the digital marketing industry and her role as a transformative franchisor, putting franchising on the map within mainstream business awards. Winners will be revealed at Grosvenor House in London on Monday 18 November 2024.